Marketing Strategy Consultation
Stop guessing which marketing to spend on.
Get a plan built around your business, budget and customers: which channels to use, in what order, and what success looks like at each step.
This is for you if…
You’re spending on marketing but can’t tell what’s actually bringing in customers.
You’re juggling several vendors, and nobody is looking at the whole picture.
You’re ready to invest, but not sure whether to start with Google, social or your website.
What used to work for your marketing isn’t working anymore.
What you get
A written plan you can act on, with or without me.
Channel audit
Your website, Google presence, ads, social and follow-up reviewed together.
Competitor review
Where your competitors show up, what they’re saying and where they’re weak.
Customer journey map
How customers find, choose and contact you, and where they drop off.
Recommended channel mix
Which channels to use, which to skip for now, and why.
Phased roadmap
A long-term plan, step by step, aimed at getting you results.
Budget guidance and targets
Where to put your budget for the best return, and the targets to measure it by.
How it works
Step 1
Discovery call
Your goals, customers, budget and what you’ve tried.
Step 2
Research
I audit your channels and competitors.
Step 3
Strategy presentation
We walk through the plan together and answer every question.
Step 4
Execution
My team and I put the plan into action, then track and report on results every month.
Complimentary, with no obligation
There’s no fee for the consultation. You leave with a clear plan, whether we work together or not.
Questions
Is the consultation really free?
Yes. There’s no fee and no obligation. If you’d like help putting the plan into action, we can talk about that afterwards.
Do I have to hire you to carry out the plan?
No. The plan is yours. Many clients do choose to work with me on execution, but there’s no obligation.
Do I need to prepare anything?
Nothing formal. If you can share access to your website analytics and ad accounts, the review will be clearer and more specific to your business.
I already work with a freelancer or an agency. Is this still useful?
Yes. You get an independent view of what’s working, what isn’t, and why.