Social Media Marketing · Create demand
Reach customers before they start searching.
Content and ads on Facebook, Instagram, YouTube and TikTok, planned around enquiries and bookings, not just likes.
Signs you need this
You post regularly, but it doesn’t bring in customers.
You’ve boosted posts, and aren’t sure it did anything.
Customers check your social pages before buying, and they look neglected.
Not many people search for what you sell yet, so you need to reach them first.
What’s included
Platform plan
Facebook, Instagram, YouTube or TikTok, chosen by where your customers are.
Content calendar
Posts and short videos that build trust and give people a reason to enquire.
Ad campaigns
Lead, traffic and awareness campaigns with precise audience targeting.
Ad creative
Visuals and copy made for each platform, tested to find what works.
Retargeting
Bring back people who visited your website but didn’t enquire.
Tracking and reporting
Leads and cost per lead, reported monthly in plain language.
How social fits your plan
Social builds demand; search captures it. People who see you on Instagram often search your name on Google later, so the two work best together. And with fast auto-replies on DMs, fewer social enquiries go cold.
Social media questions
Which platform should I be on?
Wherever your customers already spend time. For most SMEs that means starting with one or two platforms done well.
Do you create the content?
Yes. Engaging content and ad creative are part of the service, made for each platform and planned around what gets people to enquire, not just like.
Is boosting posts enough?
Rarely. Proper ad campaigns let you target, test and measure leads, which boosting can’t do well.